J. on Architecture

Web 2.0 has given the individual user a voice. Now the question arises what the value of that particular voice is. One problem is identity, which I’ve written about last year and is now becoming a problem even for blogs like Information Architects Japan.

The other problem is authority. Everybody can give their two cents, but is that what your community is really waiting for? Newsweek is quick to introduce Web 3.0 as a solution to filter expert opinions, but what we really need is a central directory of verified accounts to which we can attribute the proper authority. What ‘central’ and ‘verified’ means in this context depends on the application. But whether it’s the name on a credit card or a government initiative like the Dutch DigiD, chances are that it’s an external service that you will have to incorporate in your own domain.

So if you really want to harness the power of your community, make sure you can attribute it’s input to the proper identity.

This entry was posted on Monday, March 10th, 2008 at 14:16 and is filed under Customer Interaction. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.